When it comes to the brick and mortar business in Calgary, there are local and general Search Engine Optimizations (SEO). The biggest difference between them is that the local Calgary SEO will rely on keywords, geography and options that allow the engines to understand the relevance of your business in the search results. Since several options will be produced, using the local optimization narrows the search for the top search results which will ensure that your business has less competition.
Local Search Engine Optimization
To get the most out of this service, the local SEO involves several tasks that will improve and optimize your business site to assist with making your site visible for the long term in terms of local searches. Once this is complete search engines and those using them will be able to prioritise the available sites regarding locations, offered services and benefits of the business.
Getting Better Results with Website Structure
Small business owners want to bring attention to their website and services offered, so getting people to the physical location is the optimal goal. To achieve this, your website needs to be ranked high in any search results. Using site organisation and structure tools or resources, web pages can be optimized with URL’s, metadata as well as ensuring that the correct tagging and descriptive parameters are utilised. An optimal local search will bring your site into the higher rankings and also ring more attention.
The central focus of your site is the home page, and this needs to be clear and easy to navigate. Important pages and information such as testimonials or top products should be on this page. Search engines pick up on the ease of navigation through websites, so ensure that all links are optimal.
When you have several locations, it is better to design a page for each one so that search parameters can bring the individual locations to the top of the results when location-based searches are done.
The most important aspect of the URL is that it contains a keyword or service associated with your business. Lengthy URL’s are not familiar but ensuring that your business name or the location are included in them is effective for getting users to remember the URL or site.
The content needs to be concise yet informative, flooded with keywords and organised appropriately with specific location titles. The “location” pages need to have product and service descriptions. If any blogs, images or videos are used, take care to label them correctly as this is a sure way to enhance the popularity of your site in the search engines. Search Engine Optimization Master Terri Blake tells her peers: “Content is king.”
Meta Descriptions and Title Tags
Metadata is important because it explains to the users what your site or page is about. They usually appear on the hyperlinked page and should have a keyword as well as your physical location. Title tags, as well as image tags, are ideal for helping the search engine to understand your page, which ultimately helps your ranking in the search results.
— Himani (@himanis1027) 2 July 2017
Consumers are not going to trust you because you happened to automatically but a particular domain name and search engines like Google will not just rank you high on lists. Having off-page signals helps to determine your location as well as the fact that you are a legitimate business, which search engines need to know as well as potential consumers.
One off-page SEO signal to use is your name, phone number and address. Optimized searches locally are best when accurate listings and citations are used. Maintaining consistent information such as address and phone number create trust which increases your search ranking. Managing your business listings needs to be a priority and the recommendations below are a great and cost-effective way to do so.
1. Using customer reviews helps to show positive feedback to the search engine which can increase the trust that a customer can feel when choosing a new service or product.
2. By becoming part of “Google My Business” your listing can increase in popularity given the trusted name that is Google. To appear prominently on their listings for a local search you need to verify your Google MY Business listing by generating five-star reviews.
Mastering Local SEO
Conduct a search for your business type in your location to see where your business is ranked. You can also look at other URL’s to determine how they are optimising local searches and using reviews and tags to keep their business in the top ranks. If you are not satisfied with where your business is ranked, it is time to re-evaluate your site and make changes by using these helpful tips.
Having a search engine optimized website brings more attention to your business which brings more customers to you. If testimonials or reviews need to be included then make sure they get noticed on a home page. Perhaps adding a blog about your experiences and showcasing your knowledge is the way to go. Whatever you decide to do, search engines can be your best friend, as long as the structure is organised and optimal, leading customers straight to your door.