Search engine optimization is becoming more complicated as time passes. The SEO is now mixed with marketing content as well as web development. It is hard to tell the difference between them.
We want to clarify the current state of SEO in 2017. There are five main things to keep in mind to be successful, and all parts must be used together. Understanding these five different areas will lead to success.
What Makes for Successful SEO?
SEO has some key elements and is a combination of relevance, authority, website health, competition, and the experience of the user. This can help the site to reach the top of the search results and allow more people to click on the site.
Google has undergone major changes in the fast five years especially when it comes to relevance. By 2013 Google was using an advanced system including RankBrain as part of their programs.
Instead of matching the keywords with the links Google now matches user intent with the search context. This will allow the users to see the most relevant results. The site is getting better at understanding what the users are looking for and how they are using the context.
In addition to finding the correct information, a search engine has to be sure they are using trusted information. This will help make sure the information presented on the site is factual. The more authority a site has, the higher it will appear on the Google and other search results.
How is authority determined?
Who links to your site
How often the site is mentioned
The diversity of the citations
Who you are linking up to
This will allow Google to trust the site. This may change in the future and Google is looking to come up with others factors to determine if they can trust the site.
3. Website Health
This is the technical side of SEO. The code level of the site is important as well as the ability it has for search engines to discover it. This will also state that the site is running properly and is not down. Some things may affect the health. They include:
Broken links or pages
Integrity of the code
The structure of the data
Code integrity deals with the quality of the website. It has to be up to standards and run smoothly.
The structured data is now an important part of the SEO. This will allow search engines to have information about the website and allows Google to tell it apart from other sites.
The more competition there is for SEO in Calgary, the harder it is to reach the target audience. With more competition, you will need to fight for the top ranking positions.
You need to know who your competitors are and the main rivals you are facing. You need to tell the difference between your rival in business and your rival when it comes to SEO in Calgary. Keep track of new sites as they appear in the search results.
5. User Experience
Google is now ranking sites based on user experience. This is due to many searches being conducted on mobile devices. Search engines are paying attention to the performance of the site.
Some performance items can have an effect on ranking:
Site loading time
Ease of navigation
Easy to use
There are UX signals that have an impact on the ranking. Having a solid UX means the following:
Lower bounce rate
Ability to spend more time on the site
More pages visited per session
High rate of return users
More shared links and citations
Some other things will affect the UX. A good UX can remove many of the conversions barriers as well.
Here are the conditions of SEO for 2017 broken down into these five elements. They should make it easier to understand how SEO works for this year and how to have a successful campaign.
This will allow give you an idea of SEO overlaps with the content, design, and the marketing of the site. If you based your SEO efforts on these five things, you are going to have an advantage over the competition who may only use two of these elements.